One business that never go out of trend is the food business, or running a restaurant. Every day new restaurants with exciting themes and new menus, spring up in the market, and it is very essential for the restaurant owners to stay ahead and face the competition.
Customer base or number of customers a restaurant can attract shows the popularity of the restaurant. So it is important for the restaurant to develop such unique marketing strategies which make it stand out from competitor.
To enhance the guests footfall in a restaurant, the restaurant management are restaurant contractor can adopt the following marketing strategies and increase restaurant customer base.
Starting Customers Loyalty Programs/Schemes: The success of a restaurant depends on the repeat customers. Customer loyalty programs and schemes goes a long way in bringing customers back to restaurant. To make the customers loyal to the restaurant it can offer reward points, discount schemes or free drinks or desserts to the repeat customers.
Since the restaurant POS system have a complete records of customer orders and their preferred menu items, restaurant can recommend new items in their order free on their repeat visit and ask them to give their feedback on the same. By doing so restaurant can earn more loyal customers for the long run.
Proper review of Customer Feedback: In this age of internet and smart phones customers post their reviews about the foods served in the restaurant, and the experience they had on the last visit on various social media platforms. The friends and relatives of the customers tend to rely on the reviews and then make their mind to visit the restaurant with their family. The negative reviews keep the potential customers away from the restaurant, and mar the restaurant reputation in the public.
However the restaurant management can enhance its credibility by acknowledging the positive reviews and suitably replying on the negative comments and address the short comings pointed by the customers. Engaging the customers in a positive way and asking them to point out all their grievances and their positive reviews will put restaurant in a good light among its present and future customers. Moreover taking steps to remove shortcoming pointed by customers also increases customers loyalty.
Enhancing Brand Image and presence on digital media: Now every thing is available on Click due to the deep penetration of internet among masses through smart phones. So restaurant business should not be left behind? Restaurant now a days, use marketing strategies and digital medium to attract new customers and retain the existing ones. It is very important to have a responsive and mobile friendly website, getting listed on delivery platform, hosting events to enhance brand image so that customer base is increased. Besides this the presence on social media in a effective way, proper engagement of customers can not only double the reach of restaurant but also help restaurant to attract more customers.
Maintain reasonable pricing : Rates charged for the services provided and items served in the restaurant are other deciding factors for the restaurant to have flourishing business. With a proper research on factors like location of restaurant, food cost, prices charged can help design a better menu. Keeping prices comparative and reasonable can not only bring in new customers in restaurant but also help keep the old one’s also.
Enhancing guests experience: The restaurant business totally depends on retaining old customers and attracting new one, and that can be done by providing excellent service and food. Customers are attracted to that restaurant which provide them both these things and adds on their experience with a lasting impression.
Though earning a good profit through restaurant business is the main aim of restaurant owners, but increasing more footfall is also equally important. Satisfied customers not only make the restaurant popular but also adds to the value in terms of business generated.
Little Gecko Technology consultants are leading restaurant technology provider and handles technology installation and there up keep in Boston and Greater Boston area. We supply and service all kind of restaurant technology solutions in the field of Toast POS System, including installation and training, Fail Over Internet solutions, restaurant acoustic solutions, routers and cabling solutions yo connect all your computer to share printer, scanner and internet at amazing speed and reliability. We offer restaurant contractors assistance in Opening restaurant in Boston.